11-13 May 2026, Varna, Bulgaria
The HEALTHXCHANGE Summit B2B Workshop, organised by BUBSPA in collaboration with ESPA and HTI Partner, is a high-level international health tourism trade platform taking place in Varna, Bulgaria.
The workshop delivers pre-scheduled, high-quality meetings between carefully selected international buyers, including health travel advisors, medical tourism facilitators, and programme managers, and leading health providers from Bulgaria and South-East Europe.
The goal is to create a focused and efficient business environment, enabling health resorts, clinics, hospitals, health hotels, DMCs and destinations to connect with qualified health and medical buyers and explore concrete partnership opportunities.
FOR SUPPLIERS
Secure your place at the HEALTHXCHANGE B2B Workshop in Varna and connect with pre-screened international buyers actively engaged in health (wellness & medical) tourism.
Benefits of participation:
- 10–15 pre-scheduled 1:1 B2B meetings with qualified buyers
- dedicated meeting table (branded with your company name)
- promotion by logo at the official Summit website
- full access to the HEALTHXCHANGE Summit programme
- access to the hosted buyers list and profiles
- networking opportunities (lunches, evening events, informal meetings)
All buyers are carefully selected, verified and matched based on their active interest in Bulgaria and the region.
Rates: €990
FOR BUYERS (Hosted Buyer Programme)
Join the HEALTHXCHANGE Summit as a hosted buyer and discover the potential of Bulgaria as an emerging health, wellness and medical tourism destination.
This exclusive B2B programme is combined with a curated study trip (May 11–13, 2026), offering direct insight into leading health tourism facilities, clinics and destinations.
Benefits of participation:
- pre-scheduled meetings with top health tourism providers (clinics, resorts, destinations)
- participation in one of the leading European gatherings for health, spa & longevity tourism – HEALTHXCHANGE Summit and Longevity Forum
- curated site visits across: Varna, Albena, Kranevo, St. Constantine & Helena / Golden Sands, several companies and clinics and plenty of unique experiences
- 3-day hosted programme including accommodation, transfers, and official activities
We are selecting buyers with proven experience in promoting and selling health tourism products and a clear interest in Bulgaria and South-East Europe.
Apply at: info@hticonference.com

